We help product and innovation teams reduce risk, and eliminate wasting time, money, and effort building the wrong thing.

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The problems we are trying to solve

Across industries we engage with clients facing the same kind of challenges:

Customer centricity

How to collect and act on customer insights and rapidly changing demands.


How to search for new business models and value propositions while executing existing ones.


How to mitigate risks and bring down uncertainties in development.


How to break out of daily operations and pursuit moonshot ideas that are likely to fail.


How to shift from doing agile to being agile across business and IT and reap the benefits of faster learning.


How to bridge the communication gaps between people, teams, and silos to ensure faster alignment.


How to automate, transform and improve business processes and company culture.


How to bring the right idea to market, knowing that the majority of new ideas will fail.

Tangible is a strategic design and agile consultancy helping clients discover, design and develop digital products and services.

Accelerating learning and turning fluffy stuff into clear and tangible results. Spend a little to learn a lot!


Building the right thing

Maximising business value from IT initiatives through systematic, adaptive determination of “the right thing”. We are accustomed to face the uncertainty about project risks and customer expectations​.


Building the thing right

Coaching and training teams and organisations to improve their agile skills and mindset. We have been working with agile methodologies for the past 10+ years and holds several agile certifications.


Building customer empathy

Creative problem solving and unlocking of new ideas and opportunities based on customer insights. We are skilled Design Thinking practitioners, trainers and process facilitators.


Building capacity

Corporate entrepreneurship and figuring out how to create, deliver and capture value in a sustained manner. We help companies discover and explore new business models and value propositions.

What we do

We operate in the space between Problem and Solution. Business and Technology. Customers and Users. Teams and Management. Do'ers and Thinkers... Success or Failure!


30-90 min

  • WHAT
    Fresh and inspiring talks for your next team meeting, kickoff meeting or strategy meeting.
  • WHY
    Get inspired! Learn about innovation and design thinking processes. Get access to tools & templates. Learn from best practises & examples.
    Design Thinking in an Agile context - or how to develop better products
  • Book talk


½-2 Days

  • WHAT
    Custom workshops with exercises for deeper insights and training of your team.
  • WHY
    Break the habit of daily operations. Train your team and get introduced to actionable tools, creative methods and a different way of working.
    Leadership workshop about finding the company's WHY
  • Book workshop


1-2 Weeks

  • WHAT
    A single (or series of) short burst of execution framed to fit exactly one or two weeks.
  • WHY
    Stop talking, start acting. Get tangible output and accelerate learning. 1-2 weeks is enough to design an experiment and test a hypothesis.
    Design Sprint facilitation, proto-/pretotype, Building an MVP.
  • Book sprint


? weeks

  • WHAT
    Customised services ranging from tactic deliverables to strategic advisory.
  • WHY
    We deliver value. Fast! Get things done. Improve and develop your digital delivery capabilities. Speed up learning and bring down uncertainties.
    Leading an innovation process searching for new ideas to bring to market.
  • Contact Tangible

Selected clients

Alm. Brand
Alm. Brand
Danske Bank
DR Ramasjang

How might we... help you or your team

These are some of the challenges we have made tangible recently

Agile Coaching

Acted as product owner and agile coach within a product team.

Client: KMD


Training 150+ employees in business model innovation and discovery tools.

Client: Gyldendal


Launching a functional minimum viable product in less than 30 days.

Client: Tryg Forsikring

Product Development

Developing a new insurance concept from idea to prototype via a series of sprints.

Client: Alm. Brand


Facilitating and executing an innovation process from blank canvas to launch.

Client: Tryg Forsikring

Process Improvement

Improving customer experience and internal processes via design, rapid prototyping and testing

Client: Danske Bank


Finding the WHY - facilitating a leadership workshop on core story

Client: Infomedia


Rapid design changes and visual improvements for a popular app for children

Client: Danmarks Radio

About Tangible

Tangible is a purely partner-based company located in Denmark. Founded in 2016.

Jacob Hage Photo

About the founder

Jacob is an experienced business consultant, agile coach and skilled facilitator. He is specialised in Design Thinking and Lean Discovery.

Jacob has almost two decades of digital experience working at A.P.Moller-Maersk, Nordea, and some of the largest Scandinavian agencies.

Jacob is typically deployed in an environment of uncertainty, growth, or transformation. He is an experienced agile practitioner with an agile mindset.


Connect with Jacob on LinkedIn